Products bearing
Protected Designation of Origin (PDO) and Protected Geographical Indication
(PGI) labels represent a fundamental sector of Greek agricultural production,
as they combine superior quality with cultural heritage and the geographic
identity of their place of origin. The recognition and certification of these
products provide substantial competitive advantages in international markets,
where demand for safe, authentic, and high-quality food is constantly
increasing. Furthermore, PDO and PGI products serve as a driving force for
strengthening local economies and supporting sustainable rural development.
Within this context, Sweden emerges as a particularly
attractive and expanding market for Greek exports. Swedish consumers are
showing growing interest in high-quality foods with transparent origin, health
benefits, and strict certification standards. Greek PDO/PGI products — such as
feta cheese, olive oil, olives, wines, and others — are well positioned to meet
the preferences and expectations of this consumer base.
This study aims to conduct an in-depth analysis of the
trajectory and prospects of Greek PDO and PGI products in the Swedish market.
Specifically, it investigates prevailing export trends, the challenges faced by
Greek exporters (such as limited brand visibility, high transportation costs,
or trade barriers), and the strategic opportunities that can enhance the
penetration of these products.
The analysis is based on secondary data from reputable
international and national organizations (such as Eurostat, FAO, and ELSTAT),
as well as a comprehensive literature review, in order to build a reliable and
evidence-based foundation for the export strategy of Greek PDO/PGI products to
Sweden. The ultimate goal of the study is to formulate policy and business
recommendations that will contribute to the long-term sustainable development
of Greek exports in a demanding yet promising market.
