Abstract
This
qualitative study investigated the alignment between digital strategy and
business and process strategies, focusing on its impact on competitive
advantage and operational effectiveness. Through interviews, case studies,
focus group, and document analysis, the research highlighted the significance
of strategic alignment in the digital era, identifying key themes such as
leadership commitment, cross-functional collaboration, innovation culture,
continuous learning, and data-driven decision-making. Key Findings: -
Leadership Commitment: Effective digital strategy alignment is strongly
influenced by the active support and vision of senior leadership; -
Cross-Functional Collaboration. This study contributes valuable insights into
the practices and challenges of strategic alignment, offering guidance for
organizations navigating the complexities of digital transformation.
-Today |
8 |
 -Yesterday |
298 |
 -This Month |
17930 |
 -Last Month |
26326 |
 -All Days |
232502 |
IJBMS by IPRPD is licensed under a Creative Commons Attribution 4.0 International License.